The Brand

ICONS / Objects of Devotion was launched in 2016 by Nick Friedberg and Jamie Haller. The Los Angeles based creative duo has been working together since 2011 as Founder and Creative Director of NSF Clothing.

There are essential silhouettes that inspire designers decade after decade. ICONS captures the elusive current of iconic vintage as inspiration. Ultimately modern with understated femininity, ICONS remains playful and inspired with an ease that could only come from Los Angeles.